Chap 10. Product Concepts

In the year 1991 Illy went to Brazil to meet with the Brazilian growers, who are the source of making the best coffee. The agreement is to establish an anual plan to producer of the highest quality coffee.
Illy supports 600 Brazilian producer all year round, to competes with eachother to obtain the best quality coffee for Illy to buy.

• In 1996, the company was granted ISO 9001 certification for its production process, after having received the Qualité France certification for its product in 1992

The following details demonstrate illycaffè's dedication to excellence:
  • Only the highest quality Arabica coffee beans selected directly at the source
  • Extensive training programs for growers to improve bean quality and processing
  • Illy pays a premium price for a premium bean—as much as 25 percent over the market price
  • Patented electronic sorting and elimination of defective beans
  • Perfectly roasted after blending
  • Air cooling
  • Pressurization and aging
  • Ecological and aesthetically—pleasing packaging
  • iperEspresso
  • E.S.E system: Easy Serving Espresso system
  • Constant quality guarantee
  • Quality certification of both the product and the production process


Illy espresso won the "Best Branded Coffee shop chain in italy" Award.

• At the Euroupean coffee symposium which was celebrated in Rome through out the first days of November.

More than 300 senior industry peers who took part of the survey in Allegro European Coffee leader survey in August /Septemeber of the year 2010, in which they nominated Illy coffee for each category whic was ( Best Brand Cofffee Shop Chain, Best Food to goconcept, Most Innovative Product, Most Ethical Company)

Best Branded Coffee Shop Chain – Italy
Winner:Espressamente illy
2nd Place – Runner-up:Espression Lavazza