Chap. 5 Developing a Global Vision

     illy is one of italy oldest expresso company, which was started in 1933 by the illy family with a goal to introduce

an authentic italian expresso culture through out the world. Illys dedications, mixed with his commitment he became

known as the " fatherof Expresso" for more than 75 years. Illys mission for the public has been to develope the

perfect blend of 100% Arabica coffee scientifically packaged to perserve and enhance flavor, and delivered to

over !40countries world wide.

Illy expresso is viewed around the world fo its full bodied, complex and smooth flavors.


Illy cafe is intended for the finest restaurants, hotels, and cafe's trade, also for office consumption. You could find

Illy in 140 countries across the five continents. Where is served out to over 50,000 public venues. Illy aromatic,

flavorsome,and soothing pressence is felt with 6million cups of espresso served in a whole day. Thats the reason

exports accounted for 54% of overall sales. You cold find a illy caffe in Europe, Middle East, Asia and Oceania,

Africa and America.