Illy promotes their product, by advertising their product in a fine and elegant way.
Illy promotional strategy is with public relations by introducing their product by having someone give out free sample to the public, so they could have a taste of our fine coffee. Many would compare us to Starbucks but we think there is no competition. We are aware that our product is about or maybe higher than any other coffee, but we are also confident at the fact that once you have a taste of our lovely and delicious fresh brewed coffee theirs no turning back
Illy use competitive advantages with one of their best employees and sends them in to any Illy location to give free classes to the public, also giving them a full rapid history of our brand illy. Our costumers are also entertained by the pretty pictures drawn on the coffee..To appreciate their stay they are given a bag of goodies with a can of fresh grind coffee to make at home and a booklet of Illy history.
Illy advertise by putting their mark in any store they are located, not only will the logo catch your attention but also the fresh brewed smell at the coffee bar. We also have cute mugs, espresso cups that always catches buyers attention. We do not sell the cups in the stores but we serve the coffee in them so they could have that feel and want log into Illy. com and purchase their own.
Illy wants to be perceive as one of the finest freshest coffee in town.We also want our costumers to feel they are at home and they are being pampered. Illy employees must be polite to each and every costumers and each other .. more like a positive environment.
Illy employees should always introduce a new product or a similar product to the one that they are purchasing to expand their knowledge and be able to sale promote anything asked.
Illy use personal selling at all times for examples given them a sample of something they aren't sure about buying, because its expensive. We need to show them is worth the price.
Illy use both interpersonal communication and mass communication. just to introduce our new product or to explain why the prices when up. Usually when a new drink comes out we have an audience to advertise it to and preaching the ingredients to them about our new drink.
One way Illy use Integrated marketing Communications is when a new product comes out Illy makes sure someone goes to each and one of their venues and explain the new product to our employees so they are able and ready to answer any questions asked by our costumers, also Illy will have one of their professional spokesmen come in and have a Illy session with the costumers by given them free samples and explaining each drink given to them, so they could have a brief and effective idea about the new drink Illy is promoting.
